The Language of Business

On Wednesday 6th July 2016, selected students from Years 7, 8 and 9 took part in an Intercultural Communication Business Challenge which focused on language. The event was organised by University of East Anglia’s School of Politics Philosophy, Language & Communication Studies department.

The full day programme consisted of a number of challenging activities and workshops which focused on designing a food/drink product which could be sold worldwide. The students worked in small teams to form companies before researching, thinking creatively and completing a specially designed portfolio. The teams investigated possible marketing strategies, international branding and advertising as well as discovering the best ways to appeal to a non- English speaking audience. At the end of the session, all teams delivered their ideas to the panel of experts from the University as well as some of their ed-trio.com/buy-viagra-online Language teachers in a ‘Dragon’s Den’ style presentation. A prize was awarded to the winning team for the best portfolio and ideas.

The Language of Business

The Language of Business

Following the session, Mrs Morey said; “The event helped our students realise the many applications of language learning. Knowledge of a language is not only good for travel and holidays but it also opens possibilities and doors to be able to live in different countries. Students were made aware of the fact that we live in an increasingly ‘global’ society and knowing a language could make us be more competitive in the jobs market and could earn more money. Above all, students realised that languages help you understand how other people think and understand their cultures”.